Memphis Depay is in the Brazilian League and is conquering the hearts of every Corinthians supporter. And here is why.
Memphis Depay signs for Corinthians a big move for Brazilian football on and off the field Sport Club Corinthians Paulista has officially announced the signing of Memphis Depay, in one of the biggest moves ever made by an South American team.
The Dutch foward, known for his talent and to have played in big European clubs like Manchester United, Barcelona and Atlético de Madrid, now wears the black and white shirt, in a transfer that changed both the football scene and the commercial image of the club internationally. From the moment that the rumours started, the impact was huge. Corinthians social media reached record numbers, just the video before the signing already had record numbers, helping the club’s name grow outside Brazil, especially in Europe and Africa, where Depay is already very popular.
Signing Depay was part of a full strategy for both football performance and marketing.On the pitch, he brings experience, creativity, and the beautifull game that the Brazilians really love. Off the pitch, his unique style and strong presence with social work and social media, making him a powerful brand that the team can use for marketing. Corinthians quickly released a special line of official products, including a headband that Depay uses every game, most of them sold out on the first day. Also, some sponsors took the opportunity to reach out to Corinthians already looking to have their brand on the jersey. The money made from advertising and commercial deals is already helping the team to recover part of the investment made and with, also, the help with the main spornsor “Esportes da Sorte”.
Depay’s arrival also brought new energy to the Corinthians fans. The club made a special presentation event at Parque São Jorge, with thousands of fans there to welcome him. At the Neo Química Arena (Corintians Stadium), the presence of the Dutch star at their game against Fortaleza brought fans from all around Brazil and the tickets sold out in record time. Depay’s arrival in Brazil is more than just a football transfer, this signing is part of a bigger plan to grow Corinthians at the international level. One of the most traditional and historical clubs in Brazil, is now showing that it is ready to break the barrier, not only on the field, but in business, media, and international image.
